Here are just a few of the many examples of how Terra3 Communications has partnered with clients to deliver insightful strategies and powerful communications that get results...
Brand DevelopmentGiving New Dimension to an Outdated Brand
Challenge: Reposition 40 year-old company as a modern and creative problem-solving “agency” and align capabilities with competing manufacturers of leading-edge dimensional marketing tools vs. traditional printers.
Solution: Created a brand and messaging platform to serve as foundation for company’s sales and marketing communications. The strategy leveraged the company’s unique blend of creative design talent, paper-engineering expertise and responsive, nimble customer service approach. We worked as a team with client’s in-house design staff to update their image and translate the new brand platform into a memorable brand identity.
Marketing CommunicationsNew Service Launch Yields Healthy Results
Challenge: Launch a new service offering for a leading provider of employee health and wellness services for U.S. corporations by defining and communicating the value of vaccinating sales employees against the flu while attending offsite meetings.
Solution: Conducted extensive interviews with corporate medical advisors and meeting planners to identify issues, perceptions and current practices regarding employee flu vaccinations. Research served as the foundation for the strategy, value proposition, messaging platform and development of sales collateral, informational literature and partner sales tools.
Strategic PlanningMarketing Plan Boosts New Franchises to Break-even
Challenge: Develop a comprehensive, step-by-step marketing program to drive sales growth of new franchises within their first year of operation for a world leader in industrial B2B franchising. Turnkey marketing plan and implementation guide to also serve as tool to assist in attracting new buyers to the franchise system.
Solution: Integrated marketing communications plan created a systematic process to identify target markets, generate awareness, communicate value and generate new business for franchisees to reach a break-even point more quickly during the first year of operation. Plan became the foundation for all sales and marketing programs within the franchise system.
Marketing SupportMarketing Strategy and Support Feeds Company Growth
Challenge: Build a lasting brand identity and comprehensive ongoing marketing program for a rapidly-growing and award-winning corporate catering and event planning company. Given their hectic work schedules, the company needed a strategic marketing partner who could align their business objectives with every program – and then execute them.
Solution: Created brand and corporate identity to better align with corporate customers to serve as foundation for all sales and marketing communications, menus, packaging designs and Web site. Designed, built and managed integrated marketing programs and processes for customer retention, penetration and acquisition including internal training and tracking. Company credits marketing as a key contributor to achieving double-digit sales increases year over year.