QUOTES
"Clarity trumps persuasion."
- Dr. Flint McgLaughlin, Director, Meclabs
"Either write something worth reading or do something worth writing about."
- Benjamin Franklin
"The purest treasure mortal times can afford is a spotless reputation."
- William Shakespeare
"What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.”
- Jim Stengel, Former Global Marketing Officer, Procter & Gamble
"Your premium brand had better be delivering something special, or it's not going to get the business."
- Warren Buffett
"The business that considers itself immune to the necessity of advertising, sooner or later finds itself immune to business."
- Derby Brown
"…as you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.”
- Larry Weber
"The dog was created especially for children. He is the god of frolic. "
- Henry Ward Beecher
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
- Jeff Bezos
"In the business world, the rearview mirror is always clearer than the windshield. "
- Warren Buffett
"Hire character. Train skill"
- Peter Schutz
"Do the right thing. It will gratify some people and astonish the rest. "
- Mark Twain
"No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway."
- William Bernbach
"The most wasted of all days is one without laughter."
- e e cummings
"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."
- Steuart Henderson Britt
"Knowledge is of no value unless you put it into practice."
- Anton Chekhov
"Dogs are not our whole life, but they make our lives whole."
- Roger Caras
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
- Leo Burnett
"Marketing takes a day to learn. Unfortunately it takes a lifetime to master."
- Phil Kolter
"Don't push your way through an open door."
- Arthur E. Pape
"There is nothing more frightful than ignorance in action."
- Johan Wolfgang Von Goethe
- Dr. Flint McgLaughlin, Director, Meclabs
"Either write something worth reading or do something worth writing about."
- Benjamin Franklin
"The purest treasure mortal times can afford is a spotless reputation."
- William Shakespeare
"What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.”
- Jim Stengel, Former Global Marketing Officer, Procter & Gamble
"Your premium brand had better be delivering something special, or it's not going to get the business."
- Warren Buffett
"The business that considers itself immune to the necessity of advertising, sooner or later finds itself immune to business."
- Derby Brown
"…as you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.”
- Larry Weber
"The dog was created especially for children. He is the god of frolic. "
- Henry Ward Beecher
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
- Jeff Bezos
"In the business world, the rearview mirror is always clearer than the windshield. "
- Warren Buffett
"Hire character. Train skill"
- Peter Schutz
"Do the right thing. It will gratify some people and astonish the rest. "
- Mark Twain
"No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway."
- William Bernbach
"The most wasted of all days is one without laughter."
- e e cummings
"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."
- Steuart Henderson Britt
"Knowledge is of no value unless you put it into practice."
- Anton Chekhov
"Dogs are not our whole life, but they make our lives whole."
- Roger Caras
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
- Leo Burnett
"Marketing takes a day to learn. Unfortunately it takes a lifetime to master."
- Phil Kolter
"Don't push your way through an open door."
- Arthur E. Pape
"There is nothing more frightful than ignorance in action."
- Johan Wolfgang Von Goethe
