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MINDSHARE

Keep on top of trends and current thinking in marketing, branding, advertising and marketing communications. Here you will find articles, papers, news, links and wisdom to read and share.

  • Articles & Papers
    Four Steps to a Smarter Marketing Plan
    Data Append Best Practices
    Marketing to a Captive Audience
    Don't Ask for Feedback If You Don't Want to Listen
    Nine Steps to Ensure Marketing and Sales Speak the Same Language
    Take Advantage of Slow TImes and Catch Up on Data Hygiene
    Landscaping To Fit Your Lifestyle
    Have You Forgotten to Drain the Swamp?
    MarketingSherpa's Report: Marketing Wisdom 2011

  • Wisdom
    Facts, Figures and Statistics
    Notable Quotations

  • Links Affiliates and Resources
    Studio Advent Web & Graphic Design
    Silverline Creative: Web Design & Development
    Phil Faris Associates: Business Development Coach

      Marketing and Business Publications
      Advertising Age
      AdWeek
      BrandWeek
      BtoB Magazine
      Business 2.0
      Chief Marketer
      DM News
      eMarketing and Commerce
      Entrepreneur
      Fast Company
      Inc.
      MediaWeek
      Promotion Marketing Association (magazine)
      Reed Business
      Sales & Marketing Management
      Selling Power
      Target Marketing

    Analysts and Research
    Forrester
    Gartner
    Harvard Business Review
    Marketing Research Association's Alert! Magazine
    Quirk's Marketing Resarch Review
    World Advertising Research Center (WARC)

Creative marketing solutions and hands-on support from concept and strategic planning through implementation.

"Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it."
- David Meerman Scott

"A house of brands is like a family, each needs a role and a relationship to others."
- Jeffrey Sinclair, Brand Strategist

"To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”
- Brian Halligan, Chief Executive Officer, Hubspot

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